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Analitiniai slapukai naudojami norint suprasti, kaip lankytojai sąveikauja su svetaine. Šie slapukai padeda pateikti informaciją apie lankytojų skaičiaus metriką, atmetimo rodiklį, srauto šaltinį ir kt.
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Reklaminiai slapukai naudojami norint pateikti lankytojams aktualius skelbimus ir rinkodaros kampanijas. Šie slapukai stebi lankytojus visose svetainėse ir renka informaciją, kad pateiktų pritaikytus skelbimus.
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